Lazer foi o principal motivo das viagens de visitantes internacionais aos três estados da região em 2018, segundo dados no Ministério do Turismo
A hospitalidade é um dos itens mais bem avaliados pelos turistas internacionais que visitaram a região Sul do Brasil em 2018. Segundo o estudo da Demanda Turística Internacional no Brasil, encomendada pelo Ministério do Turismo à Fundação Instituto de Pesquisas Econômicas (Fipe), 99,5% dos visitantes estrangeiros do Rio Grande do Sul aprovaram a receptividade e a atenção dos gaúchos. Esse índice também é quase uma unanimidade nos estados de Santa Catarina (99%) e do Paraná (98%).
O estudo também identificou que o lazer é a principal razão da procura por Rio Grande do Sul (59,2%), Paraná (58,7%) e Santa Catarina (90,1%). As opções de turismo variam de acordo com o estado. Em Santa Catarina e no Rio Grande do Sul, 95,1% e 73,7% dos turistas internacionais, respectivamente, declararam “sol e praia” como maior motivação. Já no Paraná, a maioria (75,8%) viajou atrás de “Natureza, ecoturismo ou aventura”. E a gastronomia da região recebeu avaliação positiva de mais de 96% dos consultados.
O ministro do Turismo, Marcelo Álvaro Antônio, frisa a importância das belezas do Sul para a atração de visitantes. “A região é um dos nossos grandes trunfos para atrair turistas de outros países, seja pelas belezas naturais, pela ótima gastronomia ou, como revelou a pesquisa, pela hospitalidade. Esse tipo de avaliação é muito importante, pois conseguimos planejar, capacitar o turismo e fomentar a economia”, ressalta.
Entre os destinos mais procurados, destaque para as cidades de Foz do Iguaçu e Curitiba, no Paraná; Torres e Porto Alegre, no Rio Grande do Sul, e Florianópolis e Bombinhas, em Santa Catarina. A Argentina foi o país que mais enviou visitantes à região, seguida de Paraguai e Uruguai. A maioria se hospedou em hotéis, flats ou pousadas, com um índice superior a 41%, à exceção de Santa Catarina, onde casas alugadas atingiram um índice de 54% das escolhas.
Mais de 96,6% dos turistas estrangeiros que estiveram no Sul manifestaram intenção de retornar, sendo que mais de 63,8% deles já haviam estado no país anteriormente.
DADOS NACIONAIS
A pesquisa, realizada ao longo de 2018 com 39 mil turistas de outras nacionalidades, revelou que a experiência turística no Brasil superou ou atendeu plenamente a expectativa de 87,7% dos entrevistados, e 95,4% pretendem voltar ao país. No ano passado, o Brasil registrou 6.621.376 chegadas internacionais, um crescimento de 0,5% em relação a 2017 (6.588.770).
O número de visitantes provenientes das quatro nações então beneficiadas com a adoção do visto eletrônico – Austrália, Canadá, Estados Unidos e Japão – cresceu 15,73%. Os canadenses foram os que mais aproveitaram a vantagem, com um salto de 45,3%, seguidos dos australianos (24,7%), norte-americanos (13,3%) e japoneses (5,5%). Desde 17 de junho de 2019, cidadãos desses países estão isentos da exigência do documento.
Edição: André Martins
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